Italy, Tunisia strengthen business ties through new digital platform

Cassa Depositi e Prestiti (CDP), in partnership with the Italian Embassy in Tunis, the Tunisian Union of Industry, Trade and Crafts (Utica), and other organizations, has introduced the CDP Business Matching platform to the Tunisian market. The platform was unveiled during the “Italy Meets Tunisia” event, designed to foster partnerships between Italian and Tunisian businesses.

Tunisia, Italy’s key economic partner in North Africa, hosts over 950 Italian industrial firms operating across diverse sectors. Trade exchanges between the two countries have already reached €5.4 billion in the first ten months of 2024, according to Italy’s Ambassador to Tunisia, Alessandro Prunas. He emphasized that the platform enhances investment opportunities for Italian businesses and reinforces Tunisia’s role in fostering cross-border economic growth.

Utica President Samir Majoul highlighted the platform’s potential to create meaningful connections between companies in strategic sectors such as the food industry, electronics, textiles, and renewable energy. He also urged Italian businesses to invest in emerging sectors like digital technology and pharmaceuticals while encouraging Italy to help reduce customs barriers for Tunisian products entering the EU.

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The digital platform will facilitate one-on-one virtual meetings in the coming weeks, promoting collaboration in promising sectors. Pasquale Salzano, CDP’s Director of European and International Affairs, described the initiative as a pivotal tool for strengthening trade and investment ties. He added that the platform supports companies in achieving sustainable growth while expanding export and import opportunities.

This initiative reflects a shared commitment to innovation, sustainable growth, and stronger economic partnerships, offering new prospects for businesses in both nations.